New See the Frac7 operating system from source to decision →

Growth operations for DTC

Your growth team should be in the account when the number moves.

Specialist support across acquisition, creative, conversion, retention, and measurement—led by a human who stays accountable for every decision.

Start a conversation Explore the simulated dashboard ↗

Your point person is Christian Sierra—available to discuss the work, challenge a recommendation, and make the final call.

One operating ruleAgents investigate and recommend. A human decides what ships.

Account room Systems ready

ANCHORHuman reviewEvery recommendation

MaxPaid media

ReeseCreative

SamConversion

JordanRetention

Max checked pacingVera reconciled ordersReese prepared a challenger

7specialist seats

1human approval gate

6growth functions covered

0platform numbers accepted blindly

The gap

More coverage than one hire, with a human you can reach.

Frac7 is for brands that have outgrown DIY buying but still want clarity and control. You keep your accounts, see the work, and approve meaningful changes.

Always watching

Checks run throughout the day—not only before a weekly call.

Shared context

Creative, media, site, and retention work from one client-safe operating picture.

Backend truth

Store orders and validated sources come before platform-reported numbers.

Human accountable

Christian owns the relationship and the final decision.

What the account room covers

One system across the decisions that shape growth.

Each function has a clear owner, but the evidence and handoffs stay connected. Explore the operating detail behind each seat.

Paid media

Pacing, acquisition cost, budgets, and change proposals.

Explore → 02

Creative strategy

Fatigue, hooks, challengers, and evidence-backed briefs.

Explore → 03

Conversion

Journey friction, hypotheses, controlled tests, and learning.

Explore → 04

Retention

Lifecycle coverage, repeat behavior, and message decisions.

Explore → 05

Measurement

Source health, reconciliation, freshness, and decision context.

Explore → 06

Trust and control

Approval gates, client isolation, credentials, and auditability.

Explore →

Meet the account room

Distinct minds. One memory of your account.

Each specialist has a clear role, working memory, and reporting rhythm. Open a profile to see what they own and where they stop.

Built to learn without mixing clients

Role memory persists, while client context stays isolated. The team shares methods—not another brand's data or strategy.

Live monitoring

See the team working, not just the result afterward.

This public console is a simulated example. In an invited client workspace, activity is client-scoped and metrics appear only after a source has been validated.

FRAC7 ACCOUNT ROOM

Simulated live sample updated now

Acquisition guardrail

Cost per new customer

Watching

$42.80against $48.00 allowable

Simulated NCAC Allowable

Current recommendation

Max · THROTTLEReady for review

Hold the current allocation. Recheck after the next backend order reconciliation.

Vera verified→Kai summarized→Christian reviews

Interactive demonstration with simulated data. No client name, logo, result, or connected account appears in this sample.

Client cockpit

Connections, metrics, creative, and agent heartbeats in one calm view.

Access uses each provider's authorization flow. Your passwords stay with the provider, credentials are protected, and missing data is never dressed up as a number.

Leadsie-style connection flow for Shopify, Meta, TikTok, and Google Ads
Clear agent status and a client-visible activity trail
A clear approval step before a recommendation becomes an action
Creative watch with protected client identity

Open the simulated dashboard

client.frac7

Client cockpitSample workspace

Simulated

Sources4 / 4

Team7 / 7

Approvals1

Backend-verified performance pulse

The operating room

Updates arrive with context, not another dashboard to decode.

Your Frac7 workspace keeps the current question, evidence, owner, and next decision in one place. A shared client channel can be set up during onboarding when it suits your team.

One clear owner for every recommendation
Evidence linked before a decision is requested
Approval history that makes the next conversation easier

Client decision roomIllustrative

Max · Paid media

New customer cost is holding below the agreed threshold. I recommend keeping pacing steady until the next order reconciliation.

Evidence checked · awaiting review

Christian · Account lead

Recommendation reviewed. I’ll bring the trade-off to you before any change is made.

Human review required

Proof without exposure

Client details stay private until there is a real reason to share them.

Public pages explain the method. Identifying logos, account data, and complete case studies are shared only after a proposal and with permission.

Case study 01Identity protected

Case studies available after proposal

Source of truthBackend order data

Completed orders are reconciled before performance is described.

Decision metricAllowable NCAC

Spend is judged against what the brand can actually afford.

AccountabilityHuman approval

Recommendations remain proposals until Christian approves them.

First 90 days

Connect. Reconcile. Watch. Improve.

The work starts with access and data quality, then moves into controlled tests. Timing changes with account complexity.

01
Days 0–3
Secure access

Connect only the approved data sources and confirm account ownership.
02
Days 3–7
Measurement baseline

Vera and Kai reconcile the backend before the team trusts a KPI.
03
Weeks 2–3
Controlled changes

Media, creative, conversion, and retention each prepare one evidence-backed test.
04
Ongoing
Living account room

Heartbeats, findings, handoffs, and approvals stay visible in the client cockpit.

Engagement

A senior operating layer without building seven roles in-house.

Clear base fee, transparent managed-spend component, and your accounts remain yours.

Monthly$2,000 base

+ 15% of managed ad spend

Managed-spend fee capped at $50k/month in ad spend
No onboarding fee
Paid media, creative, CRO, retention, reporting, and measurement
Short initial minimum protects the setup period

See if it fits

Questions

What clients usually ask first.

Are the agents making live account changes?

No. They inspect, draft, and recommend. Christian approves before anything is published, sent, paused, launched, or spent.

Can one client's data teach another client's agent?

No private client data crosses the boundary. General methods can improve, but identities, numbers, strategies, and account context remain isolated.

Is the dashboard live?

The public dashboard is simulated. Invited client workspaces show live data only after sources are connected and validated.

Do I give Frac7 my passwords?

No. Connections use each provider's authorization flow. You can revoke access from the portal or directly with the provider.

Who will I actually work with?

Christian Sierra is your accountable point person. The specialist team helps investigate and prepare work, while Christian stays available for priorities, decisions, and the context that needs a human conversation.

What happens in the first week?

We agree on priorities, connect only the approved sources, and establish a measurement baseline. We do not rush changes before the account context is clear.

Can I keep my existing agency or internal team?

Yes. Frac7 can work alongside your existing operators. Roles, decision rights, and handoffs are agreed before work starts, so there is no confusion about ownership.

What would make Frac7 a poor fit?

It is not a fit if you need irreversible changes made without review, or cannot provide the order and marketing data needed to measure the work honestly.

Start here

Bring the number that keeps moving the wrong way.

Five questions. Two minutes. Christian reads every submission.